"Skateboarding as a culture should no longer be seen as passive and thoughtless. We should not simply watch and forget the daily dose of online videos, go to the same boring skatepark to learn the next logical trick, buy whatever gear is needed regardless of what the company does or does not stand for. These brands, knowingly or not, are saying that skateboarding has changed all of our lives and it’s about time we start treating it with the respect and thought it deserves." - Rich Kaminski via The Rise of Independent Board Companies.

"Skateboarding as a culture should no longer be seen as passive and thoughtless. We should not simply watch and forget the daily dose of online videos, go to the same boring skatepark to learn the next logical trick, buy whatever gear is needed regardless of what the company does or does not stand for. These brands, knowingly or not, are saying that skateboarding has changed all of our lives and it’s about time we start treating it with the respect and thought it deserves." - Rich Kaminski via The Rise of Independent Board Companies.

Posted 1 year ago with 92 notes
Tags: Pontus Alv  Skateboarding  Jenkem Magazine  D.I.Y.  
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    Stoked they re-built the spot. One of the first DIY stuff I ever skated.
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    “Skateboarding as a culture should no longer be seen as passive and thoughtless. We should not simply watch and forget...
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